Retail earnings season is set to kick off next week, and this round of results will be as closely watched as any.
The industry has been turned upside down by the COVID-19 pandemic, which has forced nonessential retailers to close their doors, while shoppers have flooded other stores to pick up essentials like food and cleaning products.
It's always a good idea for investors of all stripes to follow the retail industry, as consumer spending makes up 70% of the U.S. economy, and retailers naturally have their fingers on the pulse of the American consumer. However, this time around the results and management commentary will be especially important.
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