Apple Buys Off-The-Air Movies, TV Shows to Better Challenge Netflix

Apple (NASDAQ: AAPL) has begun to purchase TV shows that are no longer on the air and older movies in an effort to provide more compelling reasons for consumers to subscribe to the Apple TV + service.

While the iPhone maker is still mainly focused on original programming for Apple TV+, Apple realizes it needs to offer a variety of content to take on the streaming leaders, including Netflix (NASDAQ: NFLX) and Amazon (NASDAQ: AMZN), Bloomberg reports, citing people familiar with the matter.

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