Apple TV+ Is Getting a Quarantine Boost

The COVID-19 crisis has transformed the way many of us live. And while it may be a privilege to remain safely at home, life in isolation can be pretty boring. That has huge numbers of people in the United States and beyond turning to streaming video for entertainment. In fact, TV viewing in general and streaming hours in particular have surged since the pandemic and its consequences reached the U.S.

Not all technology and entertainment companies are benefiting equally, though. Some pay-TV companies are actually struggling. Verizon, for example, took a record-breaking hit to its FiOS pay-TV subscription figures (the virtual elimination of live sports could have something to do with that). Among streaming services, some companies are getting bigger boosts than others. And according to Parrot Analytics, no service is getting a bigger boost in consumer demand than Apple (NASDAQ: AAPL) TV+.

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