Facebook Stock Soared to a Record High On Its Further Push Into E-Commerce -- But Here's Who Really Wins

On Tuesday, Facebook (NASDAQ: FB) made its biggest push yet into the realm of e-commerce with the debut of Shops, an initiative to help small businesses set up an online store. The social media giant is rolling out features that will help small business owners set up a single digital storefront that will be available to users on both its Facebook and Instagram platforms. Facebook says that setting up a Shop will be free and easy, allowing merchants to quickly make the jump to e-commerce.

Facebook got a huge boost from the news, gaining more than 6% on Wednesday, pushing the stock into uncharted territory, as investors sensed the massive opportunity provided by e-commerce. At first glance, it seems that Facebook would have the most to gain from the move, but another company stands to benefit even more: Shopify (NYSE: SHOP).

Image source: Facebook.