The COVID-19 pandemic has changed a lot of consumer behaviors, like a lot of people suddenly wanting to exercise because they have nothing else to do while on lockdown.
Peloton (NASDAQ: PTON) has seen a massive surge in memberships for its interactive workouts, nearly double the year-ago period, while also experiencing the lowest level of customer churn in four years.
That bodes well for athleisure apparel maker lululemon athletica (NASDAQ: LULU), which B. Riley FBR analyst Susan Anderson believes will benefit both from more people exercising and also the work-at-home phenomenon.
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