Amazon.com 's (NASDAQ: AMZN) e-commerce business may be about to see its sales growth rate explode even higher. Here's why.
Starting in early March, Amazon began to see a surge in demand in its e-commerce business as a result of consumers staying home and shifting more of their spending online. This surge in demand was so large and unexpected it overwhelmed Amazon's fulfillment and delivery capabilities.
The company prioritized stocking and shipping "essential" items including household staples, medical supplies, and other critical products. It even actively discouraged customers from ordering nonessential items by "blocking" them or making them harder to find and significantly reducing its spending on marketing for certain product categories.
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