Why Shares of United Airlines Are Up Today

Shares of United Airlines Holdings (NASDAQ: UAL) climbed more than 5% on Wednesday after the airline outlined enhanced safety guidelines in an effort to get travelers flying again. The initiative comes a day after United and other airlines said they are seeing signs that consumers are once again beginning to think about travel.

Airlines including United have been hit hard by the COVID-19 pandemic, with United seeing gross bookings fall 95% year over year in April. The company has raised cash to help weather the crisis, but it and the other airlines will have to see revenue return in the months to come to avoid liquidity issues.

Image source: United Airlines.